“Having a stylish parallax scrolling website is on the list of all businesses right now. While it is a great and trendy tool, it may not be for everybody.”
Parallax scrolling designs are gaining popularity in the web design sector lately. It can bring great energy and functionality to your web pages. And it is particularly useful in scenarios involving storytelling or image presentation.
Although it’s a great tool that can give a powerful look to your website, it has its advantages and disadvantages.
So, before deciding to go with the trend and choose parallax scrolling, let’s go through the pros and cons of the feature.
What is parallax scrolling?
If you are a person who spends time scrolling through different websites for various purposes, you must have already witnessed at least one Parallax Web design. It’s becoming common.
Parallax scrolling is a kind of video gaming scrolling technique that is becoming popular in the web design sector.
It’s a graphics technique where the background image moves slowly, creating an illusion of depth in a 2D webpage.
The person who views the parallax scrolling website gets involved in the illusion, giving him a great visual experience. The visitor has to scroll through the parallax vertically or horizontally to enjoy the effect. It gives a sense of reality in the digital environment, thus improving your engagement and traffic.
Pros and cons of Parallax Scrolling Website
Although a parallax website sounds worth a try, it may not be every website’s cup of tea. Whether you would benefit from the feature or not depends on certain factors, and so, a parallax scrolling website has both pros and cons.
If you want to attract more people or you would like to introduce something new, parallax web design might be a good option for you. The main advantages of parallax websites are;
Presents visual images more effectively:
Parallax scrolling can highlight images, graphics, and illustrations very effectively, making it attractive to the viewers.
It creates a deep and real visual effect on the images, making them eye-catching.
Creates a great first impression
A good parallax scrolling website attracts the viewers instantly. It creates a strong first impression on you and your website, and as we know, the first impression is the best.
Creates a sense of depth and immersion
By creating a 3- dimensional illusion in the 2D website space, a parallax design instantly attracts the viewer and gives him a more deep and involved feeling.
More visiting time.
The captivating feature can retain the viewer in your website for a longer time, increasing the lead time and reducing your bounce rate.
So, for someone who wish to get more attention and reach clicks suddenly, parallax web design is best.
Parallax web design may have a lot of uses, but it may not suit all websites alike.
Some major disadvantages of parallax scrolling website are;
It can’t maintain viewers:
Parallax design might be interesting and involving, but not always. The attractiveness of parallax will decrease after the first view, and people may not want to visit your website again.
It won’t be suitable for every website, it may cause misbehavior or high loading time for your website.
It won’t attract everyone.
For someone who needs quick answers or solutions, and for people who are not that familiar with digital and websites, parallax scrolling in the website may feel like a nuisance.
Parallax can cost a little but may not deliver the desired results in terms of SEO optimization and responsiveness.
So, as I said, parallax web design has both pros and cons itself. But if used properly, the trendy effect can provide amazing results for your website.
Just make sure your website is capable of a parallax design, and consult a good web design company for implementing a parallax scrolling website.
Wethinksolution can help you create a unique, optimised, and attractive parallax web design for your website. For availing of our services, contact us now.