The world of search engine optimization (SEO) has changed a lot. Changing trends, algorithms, attitudes, it is no more what we think it is. 

However, certain fundamental principles still remain unchanged.

For example, targeting keywords for the purpose of improving organic rankings no longer works with search engines, but choosing the right keywords is still an important part of SEO. 

Because keywords are not just about SEO, it’s more like the representation of users and what they want. 

But With things and trends changing Within a blink of an eye, and With so many SEO techniques, it’s become really confusing and almost impossible to determine which ones to stick to and which one to ignore. 

And, seriously, what should one follow actually, what are the truly best SEO tips that’ll lead to results? 

Well, don’t worry. I think I can help you with that. Because I believe that things may change, but the purposes and fundamentals remain the same. 

Try out these basic suggestions to improve your search engine optimization (SEO) and watch your website rankings reach new heights! 

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1. Publish Quality Content

There is never and ever a substitute for great content. Quality content is the number one driver of your search engine rankings. Fresh and unique content created specifically for your targeted audience increases site traffic, which improves your popularity and site authority. Want good SEO ranking? Get great content! 

  • Keywords

Keywords are the most important thing to be included in your content. It practically raises your popularity. Now that I said that, don’t just stuff keywords in the content meaninglessly. Content still and always matters. 

Identify and target a specific keyword phrase for each page on your website. While choosing keywords, Think about your audience and how they might search for that specific page. 

  • Multiple Keyword Phrases

It is  difficult for a webpage to achieve search engine rankings for multiple keyword phrases; unless those phrases are very similar. Like for our website,wethinksolution; dealing with digital marketing, we can rank both for best digital marketing company, and also best social media marketing agency dubai. 

So, If you want to rank for multiple keywords phrases with your website, you may need to make a separate webpage for each keyword phrase you are targeting.

  • Content

I am repeating myself. Beyond page URL,  headings, and layouts, content is the most important thing in search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags and other emphasis tags to highlight these keyword phrases. 

But not just randomly, it should be meaningful and interesting too. Don’t sacrifice good writing for SEO. Never forget that the contents are written for the user, not for the search engine.

2. Metadata

While designing your website, each page contains a space between the tags to insert metadata. It refers to the information about the contents of your page. it is important to review and update your Metadata over time as things keep changing rapidly. 

  • Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. So, It’s important to add relevant and catchy page titles rich with keyword phrases.

  • Description Metadata

Description metadata is the textual description that a browser may use in your page search return.A good meta description will typically contain two full sentences. That is the reflection of your website. A concise and interesting description of what is contained within, aimed for encouraging people to enter.  Search engines may not always use your meta description, but it’s an important part of SEO

  • Keyword Metadata

Your keywords act as metadata. you should already know your keyword phrases, so it’s not much difficult to add them into your keyword metadata. You’ll want to include a verity of phrases that are related to your business. As a common rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words.

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  3. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow and help search engines to locate your page, which is crucial in SEO and ranking. 

4.Regularly update the content

You must have noticed that I gave a great significance to relevant content. Not just me, the Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy,  and importance. So always keep it fresh and unique. Analyse your content regularly and make sure you follow the trends up-to-date.

5. Make your site link-worthy

Focus on creating relevant links with the text itself. Instead of creating “click here” links, try writing out the name of the destination. A link like wethinksolution, the best SEO agency dubai is rich with keywords and will improve rankings, while a simple”Click here” has no search engine value beyond the attached URL. 

Always use descriptive links by linking keywords. it not just improves search engine optimization, but also adds value to your readers. 

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Whatever the methods are, SEO is always important. We have to do it for the growth of our website. These are only a few of the many methods for improving your search engine ranking. Hope these help in driving your website into greater heights. If you need any assistance in content creation, you can always contact us, wethinksolution, the best content creation agency in UAE. 

 

Wethinksolution is the best social media marketing agency Dubai. We provide the best content marketing in Dubai, which helps you to convert and increase engagement and followers. Looking for the best SEO agency UAE? We are the solution. Contact us. The best digital marketing agency in Dubai

 

www.wethinksolution.com