TOP 6 GAME CHANGING TRENDS IN INSTAGRAM MARKETING
Instagram is growing as one of the best platform for digital marketing. From the promotion of e-commerce and ad posts to hashtag challenges and branded filters, Instagram has come a long way as the leading business promoter. Here are the top 6 game changing trends in Instagram to keep your business 2 steps ahead of the game.
19-10-2020 by Evelyn john
We have all heard that the one and only thing that is constant is change.
And when taking social media trends and digital marketing, this is the ultimate truth. Social media is evolving is an unbelievable speed, that the trends are changing in a blink. So is digital marketing.
Instagram is growing as one of the best platform for digital marketing. From the promotion of e-commerce and ad posts to hashtag challenges and branded filters, Instagram has come a long way as the leading business promoter!
Here are the top 6 game changing trends in Instagram to keep your business 2 steps ahead of the game.
1. Instagram shopping
Instagram has always been a great platform for promoting small scale business. That has made it a sort of shopping destination long before the introduction of e-commerce tools.
But now, with introducing tools like Instagram checkout which helps buyers shop without living app, and Facebook shops, which helps build online stores linking Facebook and insta, Instagram has become a major shopping hub. This has changed the face and use of Instagram all together.
Increasing online engagement and recent covid pandemic has forced most of businesses to choose online marketing, and Instagram is doing great. Promoting business with partnering with influencers, featuring products on explore page and Instagram shopping ads are the new marketing strategies.
The new e-commerce features have caused a great boost in Instagram shopping, and many more is on the way!
2. Instagram live
With the current covid pandemic situation, the major change happened in Instagram trend is the sudden fondness of people towards Instagram live.
Yes, you heard it right, Instagram live is becoming the new normal. It is one of the best ways to connect with followers. They are transparent, direct and authentic; especially in the current situation where direct meetings are almost impossible.
Where a good relation sustains with communication and interaction, Instagram live offers the most practical, easy and effective way to maintain touch. Hosting a live event is a great way of providing service, and connects with customers, which can do wonders in building trust and brand image.
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3. Carousal posts
We are witnessing a major shift from inspirational contents to more informative content Instagram. And the best way to share detailed informative content? Carousel posts!
Carousal post becomes the perfect tool for story telling with the ability to share up to 10 images in one post. It’s always better to break down information rather than living it heavy and difficult to understand.
Carousal posts help brands to show off their products in a funny, but detailed way. But now, it has become a tool to spread social awareness and education. It’s a great tool for mass information sharing.
IGTV has been introduced sometimes ago, but it has become the center frame of Instagram recently.
And the major reason for this will be that the creators can make money from IGTV with ads!
And even if you are not a creator, IGTV offers a great platform to reach out to new audience and thus grow engagements and leads. With incorporating influencer marketing to IGTV, a new trend f digital marketing is being born and it’s still not too late to jump into the trend!
Yes. You read it right.
Memes are definitely taking over Instagram. But application of memes to promote business?. Well, if it works, why not?
Brands and businesses have started to embrace the meme fever, by transforming their feeds a little more authentic and a lot more fun. With the relatable, relevant and sharable content, brands connected with the people in much more deeper level. This makes memes the perfect tool for increasing engagement and boosting product popularity.
6. Instagram challenges.
This year, we witnessed wide verities of Instagram challenges. Both funny and serious. In fact, this year was the golden year for Instagram challenges.
As more and more people staying at home doing nothing, these challenges are just not entreating them, but are giving a reason for engaging in something and anything. It has turned out to be a way to fight boredom while having lot of fun and sometimes a social commitment.
Brands are also taking use of these challenges in different ways that will help promote their legacy and of course, products. Whether it is by taking part or by creating your own, Instagram challenges are a great way to eliminate boredom and entertaining followers.
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These are the top 6 Instagram trends to help your marketing strategy. We hope it has given you some ideas and motivation for the marketing plan. Now level up your strategy and start exploring the limitless boundaries of Instagram marketing.
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