Paid v/s organic social media marketing; what to choose?
17-2-2020 by Nisrin P S
When you have a company to run, and you of course want more outreach and profit, what would you do being a 21 st century human being?
Yeah.. The question is too long and the answer is soo obvious.. Social media.
The main advantage of social media marketing is that it can reach as far as you can. That too to the level and extend you what it.
And for this, almost every social media is offering 2 types of marketing, paid and free.
So, for the best results, what should you choose?We’ll help you with that, because, you are probably going to want to do a bit of both.
Paid and organic social are different and have different goals. to balance your marketing strategies, you should know about both.
Ready to dive deep into paid and free social media marketing? Then let’s go!!
What is organic social media?
Organic social media refers to the free content including posts, photos, video, memes, Stories, etc. that the users, including businesses and brands, share with each other on their feeds.
As a business, when you are posting in a social media platform, you’ll be expecting it to reach A percentage of your followers (a.k.a. your ‘organic reach’),Your followers’ followers (if people choose to share your post) and People following any hashtags you use
Sounds pretty simple right?
But the reason for organic social media being the base of every social media marketing strategy today is because it’s the best way to start and maintain a strong connection with your customers naturally.
Organic social media is helpful for business in establishing their identity and authority, build relationships through posting content that are both informative and entertaining and also through
engaging and providing attendance for customers at every stage of their buying journey
But organic does not always work in our way, with new content appearing in screens per milliseconds, the social media platforms reaching saturation, and with attention spans shortened, it’s harder to even get your content seen by your existing followers, let alone new ones.
This is where paid social enters the scene. And wethinksolution being the best social media agency dubai, we can tell what exactly paid marketing can do.
What is paid social media?
Paid social media is another dimension of advertising. It’s when businesses pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific targeted audiences who are likely to be interested. This is done either through “boosting” their already posted organic content, or designing unique advertisements.
Paid social is experiencing an upward boost now, as users are getting comfortable with the idea of buying directly from social feeds.
paid posts are the best way for brands to target new audiences on social media, and convert them to customers.
Businesses are using paid social media marketing mainly to raise brand awareness and attract new followers, generate more leads and also for promoting their business to increase conversions.
How to integrate Organic vs paid social media
Organic and paid social strategies each have their own advantages and disadvantages. So it’s better if you can use them together in a smart promotion.
A smart mix of these social media strategies is using organic to serve and connect to your existing customers, while using paid ads for attracting new people.
Here we’ll outline how you should do it.
1. All promotional posts dont need to be paid.
Basic step: only pay for ads only if it can help with your business goals. Ads aren’t always the answer on social media. And even if they were, don’t underestimate the power of a well-crafted organic post that people want to share.
if your organic activity isn’t getting the reach or following that you expected, then it might be time to open your wallet for paid ads.
2. Boost your best organic content
Your top-performing posts aren’t just keep there. Probably the easiest and safest way to walk into the world of paid advertising is to identify content that has really attracted your audience, and pay to show it to new eyes.
This is generally considered an entry-level tactic because it’s low-risk you don’t need to come up with a new qd, let alone an ad campaign.
3. Target your ads to people like your organic audience.
The more you’ve grown your social presence organically, the more idea and understanding you have about your ideal customer or audience. What age group arethey in? What are their interests? What are their problems and how are you helping them?
Specifically point out all this information as you build your ads. This is the place where all your hard work building good relationships with your audience pays off.
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4. Use re-targeting ads.
Use Re-targeting ads to build strong relationships. Re-targeting campaigns can be highly effective at a low cost, because you’re reaching out to people who already know your business. These will be the people who’ve come to your social or web presence organically.
The idea here is that they may just need a reminder to come back and convert, and the right ad can definitely convince them.
5. Track and analyse your marketing performance.
Watching a campaign flop is always painful; no matter if it’s organic or paid, but paying attention to your social analytics tools, can definitely tell you where you need to make changes to get better results.
So that’s all about organic and paid social media marketing from my side. With a better understanding and simple tricks to integrate marketing of both types, you can own social media. So what are you waiting for? Go for it!!
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